{"product_id":"the-buyer-s-manual-1979-r-patrick-cash-retail-merchandising-1st-printing-hc-1","title":"The Buyer’s Manual 1979 R Patrick Cash Retail Merchandising 1st Printing HC","description":"Genre: Business, Retail Management, Merchandising \u0026amp; Professional Buying\u003cbr\u003e\u003cbr\u003eThe Buyer’s Manual, edited by R. Patrick Cash with Irene Cumming Kleeberg as editorial consultant. Published in 1979 by the National Retail Merchants Association. The complete number line ending in “1” identifies this copy as a first printing.\u003cbr\u003e\u003cbr\u003eThis substantial professional reference examines the work of retail buyers and merchandisers, including merchandise selection, store types and locations, market analysis, inventory planning, pricing, vendor relationships, effective buying techniques, consumer behavior, marketing, profitability, and retail laws and regulations. Its charts, examples, and industry commentary provide a detailed look at American retail operations during the late 1970s. Useful for retailers, resellers, business students, merchandising professionals, and researchers studying the history of American commerce.\u003cbr\u003e\u003cbr\u003eHardcover is in good overall condition with light exterior discoloration, rubbing, small marks, and mild edge and corner wear. Binding remains intact. Some pages contain mild highlighting, but highlighting is limited and is not present throughout the entire book. The majority of the text remains clean and readily usable. Pages show mild age-related toning. Please review all photographs for the exact condition.\u003cbr\u003e\u003cbr\u003eSKU G-14","brand":"Second Chapter Book Co.","offers":[{"title":"Default Title","offer_id":67706402832632,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/1025\/7912\/files\/3da2dacb-0056-4595-ad14-94dd5cdbcfcd_ce617254-e7a7-4fcf-82d7-ba6fc58d0010.jpg?v=1792228630","url":"https:\/\/secondchapterbookco.com\/products\/the-buyer-s-manual-1979-r-patrick-cash-retail-merchandising-1st-printing-hc-1","provider":"Second Chapter Book Co.","version":"1.0","type":"link"}